Did You Know That...?

• 85% of all women wear the wrong bra (size or shape)
  
• 65% of women need more lingerie comfort
  
• The average woman's breasts change shape, size and distribution at least 6 times in her life due to weight loss or gain, birth control or pregnancy, dietary changes, exercise, medications or age
  
• A badly fitting bra may cause back problems, muscle tension and even headaches
  
• An improperly fitting bra may result in blockage of lymphatic drainage or poor circulation, which could lead to a breast disease
  
• Your bust has no muscle and depends on an outside source of support. Most of common bras on the market are only covers, not support
  
• 90% of the bra support is provided by the band and only 10% come from the shoulder straps
  
• Breasts move an average of 4 inches in 3 directions (up and down, side to side and forwards and backwards) during running, which can often lead to breast pain
  
• Encapsulated sports bra reduced breast movement by up to 73% compared with bare-breasted running
  
• One style of bra may fit one woman just right and be absolutely wrong for someone else, even though the size is the same
  
• Each manufacturer has a slightly different method of sizing so you just can't be sure what size will work best for you, even if you think you know your correct size
  
• Giving your milk to your baby when you are lactating may help you lose weight, but consuming milk yourself may actually lead to breast cancer
  
• Over the past 10 years breast size has grown from a 34B to a 36C
  
• Due to the changes in our lifestyles, foods and additives, hormones and preservatives J cup is now more common than DD cup was 20 years ago
  
• As of 20 years ago the average age of a teen starting with her new bra was 13, nowadays girls are starting their first bras at 8. Since teens are still growing they should be fitted by a lingerie specialist once a year or after every noticeable growth spurt, because poorly fitting bra can lead to life long problems with posture and back pain